BrightFocus Foundation Announces New Vice President, Integrated Marketing

BrightFocus Foundation, a leading private source of scientific research and public awareness to end Alzheimer’s, macular degeneration, and glaucoma, today announced Kaci Baez as Vice President, Integrated Marketing. 

Baez, with more than 15 years of experience in marketing and communications, will lead efforts to generate greater public engagement with the organization’s mission to end diseases of mind and sight.  

“We are seeing great progress to end these age-related diseases, and by expanding our awareness efforts across channels and audiences, we can accelerate that progress even more.  I am honored to join the BrightFocus team at such a critical moment,” said Baez.  

Prior to BrightFocus, Baez served as the Director of Marketing and Communications at Reynolda House Museum of American Art and Reynolda Gardens at Wake Forest University. She previously held positions at a leading advertising and marketing firm and with several nonprofit organizations. Baez holds a bachelor’s degree in public relations from the University of Florida’s College of Journalism and Communications. Read more about Baez here.

“Kaci has a great understanding of how to expand our presence across the full range of digital audiences, strengthening our efforts to end diseases of mind and sight,” said BrightFocus Foundation President and CEO Stacy Pagos Haller. “We are thrilled to welcome her to the team.” 

BrightFocus Foundation is a private funder of research and public awareness to defeat macular degeneration, glaucoma, and Alzheimer’s disease, currently supporting a $65 million global portfolio of over 260 scientific projects. For more information visit BrightFocus.org