Charity Ratings

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BBB Wise Giving Alliance

BBB Accredited Charity Logo

BrightFocus Foundation meets all twenty standards for charity accountability and has been approved by the Wise Giving Alliance of the Better Business Bureau (BBB).

The BBB evaluated BrightFocus' governance, fundraising practices, solicitations, informational materials, and how well the organization spends its money. Only charities that meet the BBB's strong and comprehensive standards may display their seal.

Maryland Nonprofits' Standards for Excellence

Maryland Nonprofits Standards for Excellence badge.

BrightFocus is one of only 75 nonprofits, out of over 30,000 in Maryland, to currently hold the Maryland Nonprofits' Standards for Excellence accreditation.

Read about BrightFocus in the "Spotlight on Excellence" section of the Summer 2013 Standards for Excellence® Institute Newsletter.

Guidestar Exchange

Guidestar Platinum Seal of Transparency 2020

BrightFocus Foundation has earned the Platinum Seal of Transparency, the highest level of recognition offered by GuideStar.

Platinum members are acknowledged for sharing detailed information concerning their program results, budget, impact, senior management team members, and key documents, such as the audited financial statements and annual report.

America's Charities

americas charities logo

BrightFocus Foundation is a member of America's Charities.

Direct Marketing Association Nonprofit Federation

BrightFocus is a member of and in compliance with the Direct Marketing Association's Guidelines for Ethical Business Practice and other DMA standards for nonprofit organizations


HonCode logo with the text: Certified July 2020.

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