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Create a Facebook Fundraiser

Is your birthday or another special occasion coming up? Celebrate your next milestone, or honor a loved one with a personal Facebook fundraiser.

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Facebook fundraisers are easy ways to raise funds for bold, innovative science that will find the cures for diseases of sight and mind. You can choose whether to support BrightFocus, or one of our specific programs: Alzheimer’s Disease Research, Macular Degeneration Research, or National Glaucoma Research.

Creating a Facebook Fundraiser for BrightFocus

There are many benefits to creating a Facebook fundraiser. You can encourage donations to BrightFocus and its research programs in your honor while increasing visibility for BrightFocus’ work and mission. Invite your friends to support your fundraiser, learn more about your cause, and donate. Facebook makes raising funds easy, exciting, and secure: Fundraiser creators can set donation goals and track their progress toward those goals, and donors can enter their payment information securely and easily through Facebook. With Facebook fundraisers, supporting research to make impact has never been easier.

Are you ready to fundraise for BrightFocus? Here’s how to get started.

1. Create Your Fundraiser

Log in to your Facebook account and click “Fundraisers” in the left menu of your news feed.

Step 1: Create your Fundraiser for Brightfocus

Or you can click the downward arrow on the on the far right of the top toolbar to find the “Create Fundraiser” option, or simply to directly to https://www.facebook.com/fundraisers/.

2. Click “Raise Money.”

Step 2: Create your Fundraiser for Brightfocus

3. Choose Who to Support

Select “Nonprofit” and search or select either: “BrightFocus”, “Alzheimer’s Disease Research”, “Macular Degeneration Research”, or “National Glaucoma Research” depending on which research program you would like to support.

Step 3: Create your Fundraiser for Brightfocus
Step 3B: Create your Fundraiser for Brightfocus

4. Set Up Your Fundraiser

Determine your personal fundraising goal as well as an end date for your fundraiser. (For example, you could create a fundraiser that runs through your entire birthday month or through the week of your birthday.) Give your fundraiser a catchy and descriptive title and use your summary to explain why you think your Facebook friends should donate. Share why finding a cure matters to you, or information about how BrightFocus accomplishes its mission of driving bold and innovative research worldwide.

Next you will need to choose a cover image. You will see photo options from our Facebook pages album under “More Suggestions.” You can choose to upload a photo of your own instead, click “Edit” in the right corner of the default cover photo, select “Upload New Photo,” and choose from your files.

Once you have chosen a title, written a description, and picked out a cover image, click “Get Started” to make your fundraiser’s page available for everyone to see!

5. Share Your Fundraiser

Use the search tool to search for the names of friends you think will support your cause. Inviting all of your friends to participate will maximize your outreach — and so will talking about your fundraiser! Post about your fundraiser on your Facebook and add a personalized note about why finding a cure is important to you. Increase visibility by emailing your contacts to notify them about your Facebook fundraiser, sharing the link to your fundraiser’s page, and asking them to contribute in your honor. You can also reach out to friends over Facebook messenger.

Step 5: Create your Fundraiser for Brightfocus

6. Keep the momentum going 

Sharing your fundraiser will encourage people to join your cause. Tell your friends how your fundraiser is going by posting about milestones along the way (Thank you! We have met 50% of our goal!”). You will receive a notification when donations and posts are made. Be sure to respond to any posts or comments and like and comment on people’s donation posts to thank them for their support.

If you need to edit anything, click “More” and then click “Edit Fundraiser.”  You can also look here to end or delete your fundraiser.

How to remove a Facebook fundraiser



Important Notes about Privacy and Security

  • Fundraisers can only be created by Facebook users who are 18 years of age or older.
  • When you donate to a fundraiser, the charitable organization to which you are donating and the creator of the fundraiser will be able to see your donation. However, the amount you donate will never be shared on Facebook.
  • Donations made through Facebook to BrightFocus or its’ programs are tax deductible, though tax laws vary by state and by country.
  • After you make a donation, a confirmation email from Facebook will be sent to the primary email address listed for your Facebook account. This confirmation shows that you’ve made this donation as a charitable contribution and that you are not receiving any goods or services in return.
  • Donations to U.S.-based charitable organizations made through Facebook personal fundraising pages are assessed a 5 percent fee. Two percent covers costs of nonprofit vetting, fraud prevention, operational costs, and payment support. The remaining 3 percent covers payment processing.


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