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Cookie Policy


Our website uses cookies. Insofar as those cookies are not strictly necessary for the provision of BrightFocus Foundation’s website and services we will ask you to consent to our use of cookies when you first visit the site.

View the BrightFocus Foundation privacy policy.

About Cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiration date, unless deleted by the user before that date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

Cookies That We Use

We use cookies for the following purposes:

Cookies can be used to recognize you when you visit BrightFocus Foundation, remember your preferences, and give you a personalized experience that’s in line with your settings. Cookies also make your interactions with the site faster and more secure. Additionally, cookies allow us to bring you advertising both on and off the BrightFocus Foundation, and bring customized features to you through plugins such as our “Share” button.

Categories and Descriptions of Cookies

Categories of Use



If you’re signed in to BrightFocus Foundation, cookies help us show you the right information and personalize your experience.


We use cookies to enable and support our security features, and to help us detect malicious activity and violations of our Website Terms of Use.

Preferences, features and services

Cookies can tell us which language you prefer and what your communications preferences are. They can help you fill out BrightFocus forms more easily. They also provide you with features, insights, and customized content in conjunction with our plugins. You can learn more about plugins in our Privacy Policy.


We may use cookies to show you relevant advertising both on and off the BrightFocus Foundation site. We may also use a cookie to learn whether someone who saw an ad later visited and took an action (e.g. downloaded a white paper or made a purchase) on the advertiser’s site. Similarly, our partners may use a cookie to determine whether we’ve shown an ad and how it performed, or provide us with information about how you interact with ads.

Performance, Analytics and Research

Cookies help us learn how well our site and plugins perform in different locations. We also use cookies to understand, improve, and research products, features, and services, including when you access BrightFocus Foundation from other websites, applications, or devices such as your work computer or your mobile device.

We only share the information obtained through the use of Google Analytics with Google. For more information on Google's use of your information, please see Types of Cookies Used by Google. The cookies we use for these purposes do not track your Internet usage after leaving our website and do not store your personal information. They will not be used in connection with any other information to identify you in any way.


Cookies Used by our Service Providers

Our service providers use cookies and those cookies may be stored on your computer when you visit our website.


We use AddThis to enable visitors to share content with a range of networking and sharing platforms. View AddThis’ privacy policy: http://www.addthis.com/privacy/privacy-policy/.

Google Products

We use Google products including Google Analytics, Google Optimize, and Google Tag Manager for digital marketing purposes and for evaluating the effectiveness of our website. In addition, we use YouTube (owned by Google) to show videos on our website. View Google’s privacy policy: https://policies.google.com/privacy.


We use HotJar to measure interactions on our website. View HotJar’s privacy policy: https://www.hotjar.com/legal/policies/privacy.

Microsoft ASP.net

Microsoft employs a general purpose platform session cookie that is used by sites written with Miscrosoft.NET based technologies. View Microsoft's privacy policy: https://privacy.microsoft.com/en-us/privacystatement

Advertising Services

We use a variety of services to allow us to serve relevant advertising to our users and to report on campaign performance, including Google/DoubleClick, NextRoll, Facebook Advertising, Bing, and Yahoo.

Some advertising platforms place their own third-party cookies to optimize your experience:

Website Services

From time to time, we may use different cookies to track website usage, protect ourselves from fraud, or display ads. You can check these cookies at any time via your browser.

Managing Cookies and Preferences/Privacy Settings

Disabling Cookies

If you wish, you can usually adjust your browser so that your computer does not accept cookies:

  1. Go to the heading "Manage Cookies" and click onto the option you prefer, either stopping cookies being installed, or notifying you of them;

  2. From the list provided, click onto the program which your computer uses; if this is not shown on the list, click on the "help" heading on the bar at the top of this page, search for information on "cookies" − an explanation of how to delete cookies will appear, then follow the instructions.

Alternatively, you can adjust your browser to tell you when a website tries to put a cookie on your computer.

How you adjust your browser to stop it accepting cookies or to notify you of them, will depend on the type of internet browser program your computer uses. You can follow the appropriate instructions for your specific browser type by clicking on the links below (please note that this link will open a new window and will lead to an external website and that we are not responsible for the content of external websites).

How to Disable Third Party Cookies

Users based in the European Union can opt out of these third party cookies. This website is not connected to us and we are not responsible for its content. We only keep cookies for the duration of your visit to our Site, except in the case of cookies which remember you for future visits or where you save your login name as referred to above.

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

To find out how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org, or www.aboutcookies.org.

Blocking all cookies will have a negative impact upon the usability of many websites, and you will not be able to use all the features on our website.

Our Details

This website is owned and operated by BrightFocus Foundation.

Our address is:

22512 Gateway Center Drive
Clarksburg, MD, 20817

You can contact us:

  • by mail, at the postal address given above;
  • by telephone, at 1-800-437-2423; or
  • by email, at info@brightfocus.org.
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