Challenge Gifts

You can inspire your family, friends and business associates to join the BrightFocus team by creating your very own Challenge Gift. You can direct your donation to any one of our three programs and then ask others to match your gift — it’s that simple. Initiating a Challenge Gift is a wonderful way to support BrightFocus' life-altering mission while also acknowledging your personal fight against these diseases.

Challenge Gift Example

A loyal foundation in California initiated a $500,000 Gift Challenge for Alzheimer’s Disease Research (ADR) to be completed by the end of the fiscal year. They provided $250,000 to be matched by our direct mail donors and an additional $250,000 to be matched by our major donors.

The challenge was established in this way to help ADR not only provide current donors with a way to have their donation doubled but also to help ADR engage and acquire new donors. Through a wonderful response, $500,000 was raised in matching dollars, which enabled $1,000,000 of research to be initiated to help find the cure for Alzheimer’s.

To initiate a challenge or to get more details, email Kathleen Ramsey or call 1-800-437-2423.

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