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Privacy Policy &
Website Terms of Use

This website is a complimentary information service offered by the BrightFocus Foundation to internet users, and users expressly agree to be bound by the terms and conditions set forth in this User Agreement. Please read the following Site Terms carefully. Your use of this site, and all sites provided by or on behalf of the BrightFocus Foundation (collectively, the "Site"), are governed by this Privacy Policy and Terms of Use and any amendments thereto that BrightFocus may publish without notice from time to time (the "Site Terms"). By using the Site, you are agreeing to be bound by the Site Terms and to comply with all applicable laws and regulations. By using the Site, you also represent and warrant that you are at least 18 years old.

Privacy and BrightFocus Website Use in General

BrightFocus respects the privacy of everyone who visits the Site. Your privacy and continued use of the Site are important to us, so we provide these Site Terms to provide you with information about your use of the Site and how we collect and/or use your personal information, as well as to provide you with choices on how your personal information may be collected and used by us.  By visiting the Site, you accept the practices described in these Site Terms. If you do not wish to accept these practices, immediately cease all use of the Site. Your continued use of the Site shall constitute your acceptance of these practices and the full Site Terms. 

These Site Terms also apply when you use social media that overlaps BrightFocus’ own social media or where your use of social media overlaps this Site.

These Site Terms will be updated periodically, so please be sure to reread it from time to time.  By submitting your personal information to us, you are agreeing that BrightFocus may use the information in accordance with this Policy.

Privacy

The Information We Collect

BrightFocus collects aggregate data (total numbers of those visiting the Site) from web server traffic reports. These reports also provide data such as length of stay on the Site and which pages are visited most frequently, without identifying individual users. By collecting this information, we are able to develop a website that will be most helpful to users. Information on general traffic, Site usage and length of stay is collected and stored in log files. This type of information is shared externally only on an aggregated, not on an individual, basis.

The only personal information we collect from the Site is that which is voluntarily provided to us. This information may be requested if a visitor volunteers, fills out a form, registers for an event, completes a survey, requests information, creates a tribute page, participates in a public forum, registers with our Site or makes a donation. We may collect the following information: name, address, telephone number, email address and subject of inquiry .

This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who have visited our site even if they haven’t completed a task on our site.   This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the BrightFocus website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin, or opt out of a particular third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.

BrightFocus.org also uses 3rd party vendor re-marketing tracking cookies, including the Google AdWords tracking cookie. This means we may show ads to you across the internet, specifically on the Google Content Network (GCN). As always we respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.

The third-party vendors, including Google, whose services we use – will place cookies on web browsers in order to serve ads based on past visits to our website.  Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website. This allows us to make special offers and continue to market our fundraising needs and program services to those who have shown interest in us.

In addition to using cookies and related technologies as described above, we also may permit certain third party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our Sites and/or Services (e.g., to allow them to tailor ads on third party services). These companies may deliver ads that might also place cookies and otherwise track user behavior.

About Cookies

We use cookies, which are small files that are sent to your web browser to improve your experience when visiting the Site. The cookie speeds up access to the content on the Site, but does not provide any personal information. The majority of web browsers accept cookies, and the help menu on most browsers typically includes options for preventing, accepting or receiving notice of new cookies. However, please be informed that if cookies are blocked, some of the Site functionality may be lost.

Currently we are using Google Analytics, a cookie-based software product, to generate detailed statistics about the visits to our website and to improve our content. No personal information is collected from Google Analytics. Please visit this web page for further information on the Google Analytics privacy policy.

Data Security

BrightFocus attempts to protect the security of personal information and to honor choices for its intended use, but does not guarantee the security of personal information. BrightFocus is committed to protecting personal information and to enable secure online transactions by preventing unauthorized access, maintaining data accuracy and ensuring correct use of information. BrightFocus and its third party vendors have implemented electronic, physical and administrative safeguards that provide a high level of security. Users may further protect themselves as described in the Browser Security Signals section below.

We process financial transactions (donations and book orders) via encrypted secure sockets layer (SSL) sessions. SSL is an industry standard for securing web-based transactions. All BrightFocus-related credit card transactions are handled by a vendor that securely stores merchant credit card data in compliance with Payment Card Industry (PCI) standards. Mandatory, global PCI security standards ensure the protection of cardholder data and are upheld by Visa, MasterCard, American Express and Discover.

When BrightFocus allows a third party access to personal identification information, we use procedures considered to be appropriate to help ensure that the information is used only by authorized persons for authorized purposes, consistent with BrightFocus visitors' choices. Our procedures help to maintain the security, integrity and privacy of your information. Even though BrightFocus uses procedures to secure your information, we cannot make any guarantees about the actions or policies of the aforementioned third parties.

For security purposes and to help protect users from credit card theft or misuse, every BrightFocus-related online purchase or donation transaction is encrypted. This encryption scrambles personal information sent to the BrightFocus website when making an online contribution or purchasing a publication. We use advanced technology to prevent information interception.

Browser Security Signals

For browser security, BrightFocus uses a website identification service which most browsers recognize. Please check personal browser security setting options to ensure that the desired security features are in place. This will enable the browser to send an alert or notification of questionable transmission security. The URLs (addresses) of secure web pages are identified by "https://" rather than "http:// (note the “s”) and include a security symbol, an icon of a lock, somewhere in the browser window. These indicate that any transmitted information will be encrypted and securely sent.

How We Use Information

BrightFocus does not rent, sell or trade any personal identification information to third parties except as outlined in the Donations and Publication Requests section below. Personal information knowingly provided to BrightFocus may be used in the following ways:

Donations and Publication Requests

When a visitor makes a donation, sets up a tribute page or orders a publication, BrightFocus may share the visitor's name and address with other reputable non-profit organizations. If you do not wish your name and address to be shared, you may email your request to BrightFocus and we will honor your request.

Email Requests and Questions

In responding to your email questions or requests, BrightFocus may save your email address.

We ask for your email address on a number of pages within our site, but you may opt out of email communications at any time by doing one or more of the following: un-checking the box beneath where you entered your email address; by clicking the unsubscribe link that is included at the bottom of every email communication from BrightFocus; by selecting "No" when presented with whether or not you would like to receive email from BrightFocus; or by logging in and editing your personal profile at any time and unchecking the box that indicates you would like to receive email located there. 

You may also contact us at any time to be removed from our email distribution list by calling 1-800-437-2423. 

BrightFocus does not sell exchange or rent your email address to any third party.  BrightFocus only uses your email address to send you information about BrightFocus and its programs and/or to solicit your support through a charitable donation or as a volunteer.  BrightFocus complies with those provisions of the Federal CAN-SPAM Act applicable to charitable organizations.

Your Options and Opting Out

If you would like to review your personal information collected by BrightFocus and request corrections, please contact info@brightfocus.org or call 1-800-437-2423 and ask for our Donor Services Department.

You may restrict sharing of your personal information and limit our communication with you by requesting one or more of the following:

  • Do not contact me by email.
  • Do not contact me by postal mail.
  • Do not contact me by telephone.
  • Limit BrightFocus fundraising appeals.
  • Do not contact me with fundraising requests to support BrightFocus.
  • Do not share my contact information with other non-profit organizations.
  • Do not contact me or share my information with anyone.

For more information on any desired restrictions, please click on the following email link: info@brightfocus.org. Requests to limit contact and sharing of information may be made at any time, and we make all reasonable efforts to ensure these requests are honored. If you decide to re-initiate certain communications (e.g., newsletter subscriptions or email messages) or use the "Contact Us" link, you may do so without affecting your other requests to limit contact or sharing of information.

A Special Note About Children

This Site does not knowingly gather any personally identifiable information from children under the age of 13.  Children under the age of 13 should not provide any personally identifiable information to this Site. 

Your California Privacy Rights

Residents of California with whom BrightFocus has an established relationship, are entitled to certain information with respect to the types of personal information we share with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.  Please review this privacy policy closely for information on how we share such information.

USER AGREEMENT

Content Use

The "pages" or documents on the Site, or portions thereof, including but not limited to all text, graphics, software, and other files, as well as their selection and arrangement (collectively, the "Content"), are the property of BrightFocus. Copyright © 2000 - 2015, BrightFocus Foundation. All rights are reserved. All Content is presented as a service and may not be copied, distributed, republished, framed, licensed, sublicensed, downloaded, displayed, posted, sold, resold, or transmitted, in any form or by any means, in whole or in part, without BrightFocus' prior written permission, except that such Content may be viewed, downloaded, printed and distributed subject to the following conditions:

  • The content may only be used for informational, noncommercial purposes.
  • Any copy of the content or portion thereof must include the following copyright notice: "Copyright © 2000 - 2015 BrightFocus Foundation. All rights reserved.” and must retain all other proprietary notices.
  • BrightFocus shall have the right to revoke such authorization at any time, and any such use shall be discontinued by you upon notice from BrightFocus. 

    Any other use of the Content from the Site without BrightFocus' prior written authorization is prohibited. Any breach of the conditions herein will automatically terminate your permission to use the Site and its Content. To obtain written consent, please contact info@brightfocus.org.

Trademarks

BrightFocus' trademarks and service marks (collectively “the Marks”) include, but are not limited to, the following:

Trademarked Logos

  • AHAF
  • ALZHEIMER'S DISEASE RESEARCH
  • ALZHEIMER'S DON'T FEAR IT. FIGHT IT!
  • ALZHEIMER'S FAMILY RELIEF PROGRAM
  • AMERICAN HEALTH ASSISTANCE FOUNDATION
  • BRIGHTFOCUS FOUNDATION
  • CHILDREN'S CORNER
  • COMPASSION FOR TODAY- A CURE FOR TOMORROW
  • CURE IN MIND. CURE IN SIGHT.
  • IT'S NOT JUST FORGETFULNESS - IT'S ALZHEIMER'S DISEASE
  • MACULAR DEGENERATION RESEARCH
  • NATIONAL GLAUCOMA RESEARCH
  • NATIONAL HEART FOUNDATION
  • ONLY THROUGH RESEARCH WILL A CURE BE FOUND
  • SEE A BETTER TOMORROW
  • STEM CELL RESEARCH FOUNDATION
  • WALKWAY OF HOPE

The Marks may not be used or imitated, in or whole or in part, without BrightFocus' prior written authorization. In addition, all page headers, custom graphics, button icons and scripts are the trademarks, service marks, or trade dress of BrightFocus, and may not be used or imitated without BrightFocus' prior written authorization.

Agreement Regarding Proprietary Rights

You agree that you will not infringe upon any copyright, trademark, service mark or other proprietary right of BrightFocus or its partners or affiliates, that you will not copy the Site in whole or in part except as expressly authorized herein, and that you will not decompile, reverse engineer, disassemble, or create derivative works of the Content or any work or software or other products or processes accessed through or on the Site. You further agree not to access or provide access to the Site by means other than the interface provided by BrightFocus for use in accessing the Site, and not to use any data mining, robots, or similar data gathering and extraction methods in connection with the Site. You agree to immediately cease and desist any and all uses of BrightFocus Marks, Content or other proprietary material upon request by BrightFocus.

User Submissions and Conduct

BrightFocus welcomes your comments and participation on the Site.  However, you acknowledge that if you send us tributes, creative suggestions, stories, ideas, notes, drawings, concepts, videos, audio files, or other information. The information shall be deemed, and shall remain, the property of BrightFocus and further that such information is not confidential.  By submission of any information to us, you assign to us and we shall exclusively own all now known or hereafter existing rights to such information and shall be entitled to unrestricted use of the information for any purpose whatsoever, commercial or otherwise, without compensation. 

As a user of this site, you are responsible for your own communications and are responsible for the consequences of their posting.  Therefore, do not impersonate another person and not transmit material to us that is copyrighted, unless you are the copyright owner or have the permission of the copyright owner to post it; do not send material that reveals trade secrets, unless you own them or have the permission of the owner; do not send material that infringes on any other intellectual property rights of others or on the privacy or publicity rights of others; do not send material that is obscene, defamatory, threatening, harassing, abusive, hateful, or embarrassing to another user or any other person or entity; do not upload, post, email, transmit, or otherwise make available through the Site any virus or other harmful, disruptive, malicious or destructive file; and do not send sexually explicit images, advertising or solicitations of business, or chain letters.

You acknowledge that BrightFocus and its designees shall have the right (but not the obligation) in their sole discretion to refuse, move, edit or delete any content available via this Site. BrightFocus and its designees shall have the right to remove any content from the Site regardless of whether the content violates these Site Terms. You agree that you must evaluate, and bear all risks associated with, the use of any content, including any reliance on the accuracy, completeness or usefulness of such content.  You agree that BrightFocus may preserve content of the Site and may also disclose content if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) comply with legal process; (b) enforce these Site Terms; (c) respond to claims that any content violates the rights of third-parties; or (d) protect the rights, property, or personal safety of BrightFocus, its users and the public.

External Links

Links to other Websites do not imply an endorsement of the materials disseminated at those Websites, nor does the existence of a link to another site imply that the organization or person publishing at that site endorses any of the materials at this site. Links to other Websites are provided by BrightFocus as a convenience to its users. BrightFocus is not responsible for the materials contained at any Website linked to this site. If you visit the Websites of any third party, please consult their privacy policy.  Our Privacy Policy & Terms of Use apply only to your use of the BrightFocus site.  We do not disclose personally identifiable information to those operating linked sites and we are not responsible for their privacy practices.

The BrightFocus website also permits third party links to the Site or content on the Site. However, third party links do not imply that BrightFocus promotes or endorses any third party's causes, ideas, political campaigns, websites, products or services. Parties linking to the Site may not use BrightFocus copyrighted information, BrightFocus or its programs logos, trademarks or service marks, without the express written consent of BrightFocus. Parties linking to the Site may not use any BrightFocus website content for commercial or fundraising purposes. BrightFocus reserves the right at its discretion to withdraw permission for any link at any time .

Warranties

THE INFORMATION THAT IS PROVIDED IN THIS WEBSITE IS A PUBLIC SERVICE OF THE BRIGHTFOCUS FOUNDATION.  IT SHOULD NOT IN ANY WAY SUBSTITUTE FOR THE ADVICE OF A QUALIFIED HEALTH CARE PROFESSIONAL AND IS NOT INTENDED IN ANY WAY TO CONSTITUTE MEDICAL ADVICE.  BRIGHTFOCUS MAKES NO WARRANTIES OR REPRESENTATIONS OF ANY KIND CONCERNING THE ACCURACY, SUITABILITY, OR SAFETY OF THE INFORMATION CONTAINED ON THIS WEBSITE OR ANY LINKED SITE FOR ANY PURPOSE. ALL SUCH INFORMATION IS PROVIDED “AS IS” AND WITH SPECIFIC DISCLAIMER OF ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE OR NON-INFRINGEMENT. BRIGHTFOCUS MAKES NO WARRANTIES OR REPRESENTATIONS OF ANY KIND THAT THE SERVICES OR INFORMATION PROVIDED BY THIS WEBSITE OR ANY LINKED SITE WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT THE SITE OR THE SERVER THAT HOSTS THE SITE ARE FREE FROM VIRUSES OR OTHER FORMS OF HARMFUL COMPUTER CODE. IN NO EVENT SHALL BRIGHTFOCUS, ITS EMPLOYEES, AGENTS OR ANY OTHER PERSON WHO HAS BEEN INVOLVED IN THE CREATION, PRODUCTION OR DELIVERY OF THIS WEBSITE, BE LIABLE FOR ANY DIRECT, INCIDENTAL, OR CONSEQUENTIAL DAMAGES RESULTING FROM THE USE OF THIS SITE OR ANY LINKED SITE.

EXCEPT AS OTHERWISE EXPRESSLY PROVIDED, BRIGHTFOCUS EXPRESSLY DISCLAIMS ANY RESPONSIBILITY FOR THE ACCURACY, CONTENT, AVAILABILITY OF INFORMATION, PRODUCTS, SERVICES OR MERCHANDISE FOUND ON THIRD PARTY SITES THAT LINK TO OR FROM THE BRIGHTFOCUS SITE.  BRIGHTFOCUS DISCLAIMS ANY RESPONSIBILITY FOR PRODUCT OR SERVICE ORDERING FUNCTIONS, ORDER FULFILLMENT OR COMPLIANCE OF PRODUCTS OR SERVICES WITH ANY MANUFACTURER’S WARRANTIES OR SPECIFICATIONS.  BRIGHTFOCUS CANNOT BE HELD RESPONSBILE FOR THE MATERIAL CONTAINED ON THIRD PARTY SITES AND/OR RELATED SERVICES NOR DOES BRIGHTFOCUS MAKE ANY REPRESENTATIONS OR WARRANTIES AS TO THE SECURITY OF ANY INFORMATION YOU MIGHT BE REQUESTED TO GIVE TO THIRD PARTY SITES.

Changes to These Site Terms

BrightFocus may change these Site Terms from time to time, and reserves the right to do so. We need not inform you of changes to the Site Terms. Your use of the Site after we have posted any change to the Site Terms constitutes your acceptance of any such change.

Changes to the Site

At any time, BrightFocus reserves the right to modify, update, or discontinue the Site (or any part thereof) with or without notice. You agree that BrightFocus shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Site.

Limitation of Liability

You agree that you will hold harmless BrightFocus and its officers, directors, employees, agents and volunteers from any and all claims, demands, actions, costs, liabilities, losses and damages of any kind resulting from or related to your access or use of, or your inability to access or use, this Site or Content contained in this Site or other websites to which it is linked. 

This Limitation of Liability includes, but is not limited to, information or materials viewed or downloaded from this Site or another website to which it is linked that appear to you or are construed by you to be obscene, offensive, defamatory or that infringe upon your intellectual property rights. In no event will BrightFocus or the contributors of information to this Site be liable to you or anyone else for any decision made or action taken by you in reliance on such information or for any consequential, special or similar damages even if advised of the possibility of such damages.

Governing Law 

This Agreement and Site Terms shall be governed by and construed in accordance with the laws of the State of Maryland, U.S.A. without giving effect to conflict of laws provisions. You hereby irrevocably and unconditionally consent to submit to venue, personal and exclusive jurisdiction of the courts within the State of Maryland, U.S.A for any litigation or disputes arising out of or relating to use of this Site and not to commence any litigation relating thereto except in such courts. You agree that any claim or cause of action arising out of or related to these Site Terms or to any Site use must commence within one year after the claim or cause of action arose; otherwise such claim or cause of action is permanently barred, regardless of any statute of limitations to the contrary.

If you access this Site from outside of the United States, you do so at your own risk and are responsible for compliance with the laws of your jurisdiction regarding online conduct and acceptable content. User information that is submitted to this Site will be collected, processed, stored, disclosed and disposed of in accordance with applicable U.S. law and our Privacy Policy.

Termination 

BrightFocus reserves the right to terminate your license to use the Site, and to block, suspend, or otherwise prevent your future access to and use of the Site, with or without notice to you, for breach of these Site Terms or any other reason within BrightFocus' sole discretion. You agree that BrightFocus shall not be liable for any termination of your use of or access to the Site, or for any harm caused thereby. In the event of any termination of the Site Terms or your use of or access to the Site, you agree that all of the other provisions in these Site Terms shall survive any such termination.

International Users

The Site is controlled, operated and administered by BrightFocus from its offices within the United States. BrightFocus makes no representation that the materials or content available through the Site are appropriate or available for use at other locations outside the United States and access to them from territories where their content is illegal or is prohibited. You may not use the Site or export the content in violation of United States export laws and regulations. If you access the Site from a location outside the United States, you are responsible for compliance with all local laws.

General

Should any provision in these Site Terms be found invalid or unenforceable for any reason, then that provision shall be enforced to the maximum extent possible so as to give effect to the intent of the parties as reflected by that provision, shall be deemed severable from these Site Terms, and shall not affect the validity or enforceability of the remaining provisions. Any failure by BrightFocus to enforce or exercise any provision of the Site Terms or related right shall not constitute a waiver of that right or provision. The section titles used in the Site Terms are purely for convenience and carry with them no legal or contractual effect.

Binding Effect/Modification of Policy and Terms

By accessing the Site, you agree that the terms, combined with your act of using the Site and/or services offered on or through the Site have the same legal force and effect as a written contract with your written signature and satisfy any laws that require a writing or signature, including any applicable statute of frauds.  You further agree that you shall not challenge the validity, enforceability or admissibility of the terms on the grounds that it was electronically transmitted or authorized.  In addition, you acknowledge that you have had the opportunity to print the terms.

Contact BrightFocus

If you have any questions about this Privacy Policy & Website Terms of Use, the practices of this Website, or your dealings with this Website, contact BrightFocus at:

BrightFocus Foundation
22512 Gateway Center Drive
Clarksburg, MD 20871
Phone: 1-800-437-2423
Email: info@brightfocus.org

Last Review: 02/01/15


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