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Privacy Policy

Privacy at BrightFocus

BrightFocus respects the privacy of everyone who visits our website, www.brightfocus.org ("the Site"). Your privacy and continued use of our Site are important to us, so we provide this Privacy Policy as well as choices about the collection and use of personal information. By visiting the Site, you accept the practices described in this Privacy Policy. If you do not wish to accept these practices, immediately cease all use of the Site. Your continued use of the Site shall constitute your acceptance of these practices.

The Information We Collect

BrightFocus collects aggregate data (total numbers of those visiting the Site) from web server traffic reports. These reports also provide data such as length of stay on the Site and which pages are visited most frequently, without identifying individual users. By collecting this information, we are able to develop a website that will be most helpful to users. Information on general traffic, Site usage and length of stay is collected and stored in log files. This type of information is shared externally only on an aggregated, not on an individual basis.

The only personal information we collect from the Site is that which is voluntarily provided to us. This information may be requested if a visitor volunteers, fills out a form, registers for an event, completes a survey, requests information, creates a tribute page, participates in a public forum, registers with our Site or makes a donation. We may collect the following information: name, address, telephone number, email address and subject of inquiry.

About Cookies

We use cookies, which are small files that are sent to your web browser to improve your experience when visiting the Site. The cookie speeds up access to the content on the Site, but does not provide any personal information. The majority of web browsers accept cookies, and the help menu on most browsers typically includes options for preventing, accepting or receiving notice of new cookies. However, please be informed that if cookies are blocked, some of the Site functionality may be lost.

Currently we are using Google Analytics, a cookie-based software product, to generate detailed statistics about the visits to our website and to improve our content. No personal information is collected from Google Analytics. Please visit this web page for further information on the Google Analytics privacy policy.

External Links

The Site links to websites created and maintained by other organizations not under our control. These links are provided as a service to our visitors, but we do not endorse any other organization's programs, products or services. You agree that we are not responsible or liable for the accuracy or quality of other website content. You acknowledge that we have no control or responsibility for other organization's privacy policies. We recommend that you read other organizations privacy policies to which the Site links prior to providing any personal information on their websites. For more information about linking, please read our Linking Policy.

Data Security

BrightFocus is committed to protecting the security of your personal information. We strive to protect personal information and to enable secure online transactions by preventing unauthorized access, maintaining data accuracy and ensuring correct use of information. Although no website can guarantee complete invulnerability to all security breaches, BrightFocus and its third party vendors have implemented electronic, physical and administrative safeguards that ensure the highest possible level of security. For more information about data security, please read our Data Security Policy.

How We use Information

BrightFocus does not rent, sell or trade any personal identification information to third parties except as outlined in the Donations and Publication Requests section below. Personal information knowingly provided to BrightFocus may be used in the following ways:

Donations and Publication Requests

When a visitor makes a donation, sets up a tribute page or orders a publication, BrightFocus may share the visitor's name and address with other reputable non-profit organizations. If you do not wish your name and address to be shared, you may email your request to BrightFocus and we will attempt to promptly honor your request.

Email Requests and Questions

In responding to your email questions or requests, BrightFocus may save your email address.

If you sign up to receive email communications from our organization and then decide that you no longer want to receive them, simply follow the unsubscribe instructions in any of the email communications that you receive

You may also follow any of the following steps to modify your email preferences:

  1. If you are already registered with our organization, you can log on and then edit your preferences.
  2. If you are not registered, you may register and set up your preferences or visit our page and simply uncheck the boxes for the email communication that you do not want to receive.
  3. Call our Donor Services Department at 1-800-437-2423.

Your Options

If you would like to review your personal information collected by BrightFocus and request corrections, please contact info@brightfocus.org or call 1-800-437-2423 and ask for our Donor Services Department.

You may restrict sharing of your personal information and limit our communication with you by requesting one or more of the following:

  1. Do not contact me by email.
  2. Do not contact me by postal mail.
  3. Do not contact me by telephone.
  4. Limit BrightFocus fundraising appeals.
  5. Do not contact me with fundraising requests to support BrightFocus.
  6. Do not share my contact information with other non-profit organizations.
  7. Do not contact me or share my information with anyone.

For more information on any desired restrictions, please click on the following email link: info@brightfocus.org. Requests to limit contact and sharing of information may be made at any time, and we make all reasonable efforts to ensure these requests are honored. If you decide to re-initiate certain communications (e.g., newsletter subscriptions or email messages) or use the "Contact Us" link, you may do so without affecting your other requests to limit contact or sharing of information.

With Your Permission

When you visit the Site, you consent to the collection and use of the information described above. Although we will post any changes to this policy before their implementation, we need not inform you of any changes.

We are providing you with this notice regarding our online information practices. We make this notice available on our home page and in any other location where personally identifiable information may be requested. By visiting our Site, you accept the practices described in this privacy policy.

BrightFocus Foundation
22512 Gateway Center Drive
Clarksburg, MD 20871
Phone: 1-800-437-2423
Email: info@brightfocus.org

Last Review: 01/22/14


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